Use all 12 image slots provided by eBay: Fill all the slots up! It's always better to give customers more information than less, and each of these 12 pictures is worth a thousand words.
Here are a few minimum standards for product pictures: The pictures take up the most space on the site, and are prominently displayed to invite user scrutiny. The carousel of product pictures is the most important feature of any eBay PDP. Tips and Tricks for a Great eBay Product Detail PageĪ PDP is made of many smaller components stitched together, so this section will be split up into different parts, ranked in order of priority.
With these metrics under your belt, let's move on to what makes a good eBay PDP.
A minimum of 90% of transactions with tracking uploaded on time and validated. A maximum of 2 occurrences of cases closed without seller resolution, and. A maximum of 5% for late shipment rates. A maximum of 2% for transaction defect rates. Are you above or below this average? Can you set a goal for the future?ĮBay has also released benchmarks for other statistics on the dashboard: What should you do with these numbers? Benchmark it against the average e-commerce conversion rate of 2-3%. A more detailed guide to find sales conversion rates, with screenshots, can be found here. You can track these statistics over time, as you brainstorm, test, and evaluate new ways of increasing sales. Note your click-through rate and sales conversion rate. Set the date range of the report to the past three months. Click "Performance" on the top left menu bar. Checking your Baseline Conversion Rate on eBayĮBay can help you track your sales conversion rates over time in its seller hub. Before that, it would be good to check your own baseline conversion rate, to get a better sense of where you are on your journey to better eBay performance. In the following sections, we'll be going through some tips and tricks on how to rank better on eBay search results. The listing terms of service, such as your return policy and handling time. The quality of your listing (description, photos, and so on). How closely the listing matches the buyer’s search terms. It is apparently designed to "show the most relevant listings, taking into account the things our users find most important when they're deciding what to buy", and accounts for factors such as: It's slightly outdated, but can give you an excellent overview of Cassini.ĮBay has also released some information on their Best Match ranking system. However, we found this 2013 Youtube video, with SEO author Todd Alexander breaking down the mechanics of the search engine. Little information is available on Cassini, because eBay tends not to release it. It determines whether and in what position your listing is shown to users. Meet Cassini, eBay's very own search engine. Try it free → Cassini: eBay Search Engine Optimisation
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